I recently went to a hair supply store seeking products for
men who shaved their heads for the bald look.
I went into one store which has the name of a European American female,
but is operated by Asian- Americans. In
response to my question as to where were the male products, I was directed to a
corner of the store. On the way to the “male
corner” I passed by numerous items of false hair of all types, lengths, and
colors. I gazed across the store and at
the walls and saw more of such items across 10 aisles.
My thoughts as I walked through the aisles was “why do black
women feel the need to buy this fake hair?”
I thought of the timeframe in the late 60s and early 1970s when we as
black people became collectively proud of our “natural” Afro hair styles. I also thought of the time frame before then
when black men would get their hair “processed” to make it look “smooth” like
those of male European-Americans. Then came the era of the jeri curl which
seemed to be the compromise between getting your hair processed and having an
Afro.
Somehow we have bought into the European American view point
that the straighter and longer your hair, the better is your hair. I never have prescribed to that
viewpoint. It is sad to see that many
black women have fallen for the hype that their natural hair is not good
enough. To me anytime you have to resort to wearing something fake you have
compromised your acceptance as to who you are.
I can recall seeing many black women over the years who have had short
hair who looked very attractive. Somehow
we’ve allowed ourselves to believe the images shown to us in the media as to
what is pretty, or what is attractive.
Then we try to buy that image to replace the naturalness of who we
are. Accepting the image forced upon you
is an act of giving up your power to decide what you want to look like. Why would you want to give up power to
someone else? Especially if doing so
makes you have to spend money to fit the image someone else has defined for you
as being acceptable?
Throughout history there are examples of men and women
wearing fake hair. The underlying reason
was to present a specific image. But,
there is nothing wrong with presenting your natural image to the world. While in the Asian American operated store, I
thought about how I had always heard that Asian Americans dominated the hair
supply market and that black people were primarily consumers not profiting from
the business. So in both instances I
feel something is wrong. Number one, we
don’t need fake hair products. Number 2,
it’s an additional painful act that the money we spend on the fake products doesn’t
go to black businesses.
I admire the women who refuse to buy into the straight hair
is good hair viewpoint. For those who
are not quite there yet, I hope one day you awake and decide that you are more
than beautiful with your natural hair.
Everyday does not have to be Halloween where you put on a costume to be
accepted!